As a marketing instructor, Professor Beth Deinert of Southeast Community College (SCC) in Nebraska is knowledgeable about the concept of trends. Some time ago she saw a disturbing trend — traditional textbooks creating “readability difficulties” for too many students. The annual uptick in traditional textbook prices was also disconcerting. The fact that her courses were taught online further complicated her selection of an appropriate course solution.
Professor Deinert’s eventual adoption of a 4LTR Press title, MKTG, addressed these diverse concerns and produced positive results. Professor Deinert especially liked the format of MKTG. The textbook was designed by a student-tested, faculty-approved development process, used for all 4LTR Press solutions and determined to maximize student engagement and access across learning styles.
Along with the engaging presentation in the core text, Professor Deinert found the inclusion of CourseMate with MKTG and other 4LTR Press titles to be an important benefit to her students, both because of the online environment in which she teaches and the value of these online resources when evaluated on their own merits.
A year after adopting MKTG, Professor Deinert cites higher retention, improved homework grades, and “more in-depth” and detailed answers and examples in student work as proof that her choice of MKTG was a good one.