Want to capture the attention of your Introduction to Business students? Check out the following five tips to engage your students and increase success in class — and beyond.

Tip 1: Make Content Applicable to Students’ Daily Lives

Incorporating hot topics in business from Amazon, to AI, to the #MeToo movement, helps students relate course concepts to their everyday lives.  The Cengage Higher Ed Faculty Community provides articles related to discipline content that you can bring in for classroom discussion.  From reviewing new branding strategies in Marketing Dunkin’ to learning about the Worst Business Decisions Ever Made, when content is made relevant, it’s more relatable, retainable and fun!

Tip 2: Make Your Classroom Interactive

The Cengage Mobile App allows instructors to create polls on the spot to encourage class discussion so students can voice their opinion, even in large classes.  Finding ways for students to interact with material and each other is key for student engagement so they begin to bring in their own thoughts and perspectives.

Tip 3: Build Critical-Thinking Skills

Success doesn’t stop with learning the core concepts — students need to be able to think critically and make decisions that don’t have a clear right or wrong answer. In Pride/Hughes/Kapoor “Foundations of Business 6e Instructor Manual” you’ll discover teaching tips, tricks, and activities to move students beyond basic understanding.1 For example, students are presented with an ethical dilemma of “To Take or Not to Take the Gift” to help students identify ethical issues and the importance of codes. Have students take a position and defend it in a classroom debate to deepen their understanding.

Tip 4: Go Beyond the Classroom to Increase Soft-Skills

As quoted in Kelly/Williams BUSN11, “Effective communication happens only when you transmit meaning — relevant meaning — to your audience.” 2 There’s significant evidence that shows expanding learning beyond the classroom offers students a variety of benefits. This includes soft-skills such as teamwork, communication, organization, and professionalism — key to succeeding in any industry, but especially in business.  Help your Introduction to Business students become career-ready by working as a group and incorporating real-world scenarios into your group-work activities.

Tip 5: Show All Possible Career Trajectories

Expand your students’ post-graduation horizons by highlighting any and all possible business career opportunities.  Plus, by promoting the versatility of a Business degree, you’ll increase interest in and retention to a business degree as students navigate the early days of their college careers.  Direct students to the Introductory Activity in the MindTap for Pride/Hughes/Kapoor Foundations of Business 6e to see all of the different business career possibilities based around the related content.1

Click here to learn more about MindTap Introduction to Business!


1 Pride, Hughes, Kapoor, Foundations of Business 6e Instructor Manual (Cengage 2019), Ch. 2.

Kelly, Williams,BUSN, 10th Edition (Cengage 2018), Sections 5-1, 5-1a.