Higher education is evolving and, as someone deeply involved in curriculum development, I have witnessed firsthand how virtual-hybrid delivery models can transform learning experiences. When the COVID-19 pandemic necessitated a sudden shift in instructional methods, I had to reconsider how to deliver my senior-level undergraduate Entrepreneurial Thinking and Innovation course, which was traditionally taught face-to-face (F2F). What started as a necessary adaptation quickly became an opportunity to enhance student engagement, flexibility, and real-world preparedness. I now recognize that virtual-hybrid delivery is not merely a temporary fix, but a sustainable and highly effective model for the future of education across disciplines.
From face-to-face to virtual-hybrid learning
My Entrepreneurial Thinking and Innovation course was originally designed around a hands-on, project-based learning (PBL) approach. At the course’s core was a semester-long, stage-gated Business Case, or BizCase Project. Student teams tackled real-world business challenges by developing comprehensive business cases for community organizations. Traditionally, this involved in-person collaboration, real-time feedback, and instructor-led sessions.
When we shifted to online learning, my primary challenge was to preserve the course’s interactive and applied nature, while using digital tools to maintain engagement. Rather than attempting to replicate the in-person experience, I completely reimagined the learning process.
The revamped course focused on three key elements:
- Synchronous Milestone Meetings: Structured biweekly sessions replaced traditional lectures, enabling real-time, small-group discussions that fostered deeper engagement and tailored feedback.
- High-Quality Asynchronous Instructional Videos: Professionally produced and concise video lessons allowed students to learn independently, enhancing accessibility and comprehension.
- Customized Screencast Feedback: Instead of written comments, students received comprehensive, personalized video feedback, enhancing the evaluation process to be more interactive and engaging.
Why virtual-hybrid learning works
The impact of this redesign was immediate and profound. Not only did students stay engaged, but their learning outcomes improved significantly. The average final grades on the BizCase Project increased by 8-10% compared to previous face-to-face cohorts. Here’s why this delivery model is so effective:
- Enhanced Student Engagement
One of the most significant advantages of virtual-hybrid learning is the combination of structured flexibility and active engagement. Traditional lecture formats often lead to passive learning. The virtual-hybrid approach inspires students to take charge of their educational journey, thereby enhancing learner agency.
Synchronous milestone meetings ensured students remained accountable and on track, while asynchronous videos allowed them to review content at their own pace. Many students observed that revisiting instructional videos before project discussions greatly boosted their comprehension and confidence.
- Real-World Preparation
Virtual-hybrid delivery reflects the realities of modern workplaces, where professionals are increasingly engaged in hybrid and remote work environments. By embracing this model, students acquire academic knowledge while developing essential skills in virtual collaboration, digital communication, and self-directed learning.
The course redesign was based on industry research regarding optimal meeting structures, which indicates that smaller, focused discussions promote greater engagement and enhance problem-solving. I implemented smaller team-based milestone meetings instead of large, passive online lectures, ensuring each student actively participated. This change aligns with corporate best practices. It equips students with skills that are directly transferable to contemporary work environments.
- More Effective Feedback
One of the most significant innovations in this course redesign was using screencast technology for project feedback. Rather than traditional written comments, students received comprehensive, video feedback. I guided them through their submissions, emphasizing strengths and areas for improvement. Students overwhelmingly preferred this method, with 90% indicating that video feedback was clearer and more personal than written comments. The combination of seeing and hearing the feedback, along with visual annotations, created a more interactive and engaging learning experience, making it easier for students to refine their work.
Challenges and opportunities
While virtual-hybrid learning offers significant benefits, it also presents challenges. Although students appreciated the flexibility of self-paced videos, some struggled with motivation and time management in effectively navigating the course requirements.
Another challenge is ensuring equitable access to technology. Not all students have access to high-quality devices or reliable internet connections. This can affect their ability to engage fully in virtual-hybrid courses. Institutions must invest in digital infrastructure and support systems to ensure all students can participate effectively.
Applying virtual-hybrid models across disciplines
Although this article focuses on an entrepreneurship and innovation course, the principles of virtual-hybrid learning can be applied to various disciplines. This model can benefit any course, including experiential learning, teamwork, and applied projects.
- Engineering courses can incorporate virtual design labs, simulation software, and milestone meetings for project-based assessments.
- Medical and healthcare programs can integrate asynchronous case studies with live virtual discussions on clinical applications.
- Humanities and social sciences can include digital storytelling, virtual peer feedback collaboration, and instructor-led discussions.
A new era of learning
The success of the virtual-hybrid delivery model in Entrepreneurial Thinking and Innovation underscores its remarkable potential. The one-size-fits-all, lecture-heavy educational approach is becoming obsolete. Today’s students thrive in dynamic, technology-enhanced environments that prepare them for hybrid workplaces and the future of work.
As educators, we have both an opportunity and a responsibility to rethink traditional teaching methods. Virtual-hybrid delivery presents a path forward for a more adaptable and impactful education. Having experienced the transformative effects of this approach firsthand, I can confidently assert that virtual-hybrid delivery can be a game changer for the future of higher education.
Written by Allan MacKenzie, Assistant Professor of Leadership and Management at McMaster University W Booth School of Engineering Practice and Technology.