Guest Contributor: Steve Joos, Product Director for 4LTR Press. In 2007, a group of people at Cengage Learning launched the first campaign by a major publisher to gain an understanding of what students valued in their learning materials.  The publishing industry already had a strong handle on what instructors wanted, but it became clear that students weren’t getting the value from these tools that their instructors hoped to provide – especially from the traditional textbook. This Cengage Learning group proceeded to conduct interviews and focus groups with hundreds of students and have collected user feedback from thousands more over the Read More…