Cengage Learning’s Market Research team attended the 2014 Campus Market Expo (CAMEX) in Dallas, Texas to discover what level of awareness college store managers have of the all-inclusive model (also called academic content licensing or course fee model), how many of them have implemented an all-inclusive model and what they need
from publishers in order to make an all-inclusive model successful.
 
The Market Research team interviewed 40 college store managers who attended CAMEX and gained insights regarding their attitudes toward an all-inclusive model and what aspects of an all-inclusive model most appeal to them.

»Download the white paper: “CAMEX Attendees Share the Keys to a Successful Partnership.”