In previous issues of AIR, Belverd E. Needles, Jr. first addressed the issue: “Who are our students?” by identifying the characteristics of our students that are important sources of the dissatisfaction many faculty feel toward their teaching situation (Winter 2006). He then addressed the issue: “What motivates our students?” by identifying some characteristics that will help us understand what motivates students today, how we can meet students on their own ground, and how we can improve the accounting learning process (Fall 2006). In this issue of Trends, he continues the discussion of how we as accounting instructors can deal with the challenges of today’s students by addressing the issue: “How can we motivate our students?” He will do this by first citing some research relevant to this issue and then describing the approach he takes in his classes.

This article is from the Accounting Instructors’ Report, an electronic journal that provides teaching tips and insights to those who teach accounting and other business courses.
Belverd E. Needles, Jr., Ph.D., CPA

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