If you’re looking for Kathryn Lynip, Manager of Technical Services at Mamie Doud Eisenhower Public Library in Broomfield, Colorado, don’t assume she will always be stationed at the reference desk waiting to help. Instead, you might find her out among new developments in her city, at a table in a public place, reaching out to gain potential cardholders. Her tactics help reach the people in her community who may not be aware of the library’s resources or how they can be used to make smarter decisions that can improve lives.
While Lynip still takes a few shifts at the library’s reference desk, she won’t likely run out of new parks to visit anytime soon as the city of Broomfield is growing rapidly. If current projections hold, hoards of new residents are expected to move to town without any firsthand knowledge of the library.
Besides being a conduit between the library and underserved populations, Lynip also helps the city plan for the future with Gale’s DemographicsNow: Business & People (DemoNow), a highly customizable, cloud-based collection of rich business and demographic data that provides patrons easy access to real-time demographic, purchasing, and consumer behavior data.