Engagement and Motivation

Cengage Hosts NewCo Innovation Session for Boston Community

For the third consecutive year, Cengage opened its doors to Boston’s innovation community for the annual NewCo festival, which provides an inside look at local organizations driving purposeful transformation in their industries.

Welcoming Boston’s Innovation Community

George Moore, Chief Technology Officer, welcomed attendees and provided a brief overview of the company’s credo and an introduction to Cengage Unlimited, the first-of-its-kind digital subscription service for higher education materials. The session also included a panel discussion with employees, hosted by Jill O’Connell, Head of Talent at Cengage. Dawn Giovanniello, Product Director, discussed the development of Cengage Unlimited and how it’s changing the Read More…


Answering Author Questions about Cengage Unlimited

The launch of Cengage Unlimited has been met with excitement as many in higher education see how this new subscription model will make learning more affordable and accessible. As we get ready to roll out our new all-you-can-learn subscription service in August, we want to address questions raised by our key partners: Cengage authors. Below is a roundup of frequently asked questions, as well as questions raised in a recent blog post by an authors’ group.

Cengage Unlimited Royalty Calculation Components

How did you develop the new royalty calculation methodology for Cengage Unlimited? We worked very closely with an external Read More…


Cengage Explores Big Questions in Education at ASU+GSV Summit 2018

We’re thrilled to participate in the ASU+GSV summit in sunny San Diego this year, joining innovators and educators to discuss important issues in education and discover how new technologies and models are advancing student learning around the globe. Leaders from Cengage will participate in sessions across the summit exploring access, innovation, quality learning and affordability. Please join us at the following sessions:

Is The “Netflix of HigherEd” Finally Here?

The last 12 months has seen enormous change in higher education publishing with significant potential upside for students. Michael Hansen, CEO at Cengage, will join leaders from across the higher education publishing landscape Read More…


Questia: One Thing You Need to Build Confident Writers

by Dr. Jenny Billings, Cengage Faculty Partner and Chair of ACA, DRE, and ENG and English Instructor at Rowan-Cabarrus Community College Having taught Developmental Reading and English students, I’m deeply aware of the effects self-doubt can have on first-year writing students. Many of them come in feeling behind, lacking the confidence they require to be successful. Some students need their academic foundations built, or rebuilt, while others only need refreshers to get them on their way. I’ve found that Questia can help in either circumstance. It can serve as #JustOneThing to alleviate students’ worries and fears, especially Read More…


ConnectYard: My Favorite Feature in MindTap English

by Ginny Dow, Liberty University English Professor and Cengage Faculty Partner Students love connecting with friends and family on Facebook, Instagram, Snapchat, and Twitter. In fact, they are often more engaged on social media than they are in face-to-face encounters. How do we transfer that desire to engage into the classroom? I want my English students to be excited to learn literature. Far-fetched idea? Maybe, but my goal is that they find some literary work that they love, even if that is only one poem, short story or play throughout the whole semester. My #JustOneThing which enhances student Read More…


Todd Markson Talks Cengage Unlimited & Chegg Partnership

In December, Cengage announced Cengage Unlimited, a first-of-its-kind subscription for higher ed course materials.  For one price ($119.99 a semester or $179.99 annually), students get unlimited access to our comprehensive library of digital products.  That’s more than 22,000 products across 675 course areas! We recently talked to Todd Markson, Chief Strategy Officer, Cengage, about the implementation to date.

Q: It’s been two months since we announced Cengage Unlimited.  How are things going?

A: The goal of Cengage Unlimited is to increase both access and affordability, and the response has been overwhelmingly positive from professors, students and administrators alike. I Read More…


Winter 2018 AIR Newsletter

The following articles are featured in the Winter 2018 issue of Accounting Instructor’s Report. Enjoy!

TRENDS

ARTICLES


Making the Case for Creating Course Diagrams

Authors:

Kay E. Zekany, Ph.D., CMA, College of Business Administration, McNeese State University (Corresponding Author)
Mercy Palamuleni, Ph.D., College of Business Administration, McNeese State University

ABSTRACT

We have all heard the idiom, “A picture is worth a thousand words.”  And we frequently use a graphic in our research to illustrate the hypothesized relationships between the concepts we are studying.  But do we also use a picture or graphic to illustrate the flow of concepts in our courses?  We should.  This paper has several objectives: to explain what a course diagram is and why you should create one for each of Read More…


Big Data: Small Steps with Excel

Author:

Ting Jie (TJ) Wang, Ph.D, Associate Professor of Accounting, College of Busines, Governors State University Big data have attracted a lot of attention from both accounting profession and academics in the past several years. For instance, KPMG is partnering with Ohio State University and Villanova University in developing a master accounting degree program in data analytics (Lynch, 2017). Deloitte is in alliance with Intermountain Healthcare around big data and data analytics (McCann, 2013). Accounting literature shows that big data gain an important role in accounting since it has impacts on how data for financial and managerial accounting are measured and Read More…


A Proposal for Building Critical Thinking Skills for the New CPA Exam

Author:

Michael S. Wilson, PhD, CPA, CGMA, Associate Professor, Metropolitan State University The American Institute of Certified Public Accountants (AICPA) launched a new version of the Uniform CPA Exam on April 1, 2017.  Professional content knowledge will remain fundamental to protecting the public interest, but newly licensed CPA’s must also possess higher order cognitive skills (critical thinking, problem solving and analytical ability), professional skepticism, an understanding of ethical responsibilities, an understanding of the business environment, and effective communication skills, according to Tysiac 2016. Tysiac 2016, provides an example of changes to the exam by describing a document review simulation.  A Read More…