Answering Author Questions about Cengage Unlimited

The launch of Cengage Unlimited has been met with excitement as many in higher education see how this new subscription model will make learning more affordable and accessible. As we get ready to roll out our new all-you-can-learn subscription service in August, we want to address questions raised by our key partners: Cengage authors. Below is a roundup of frequently asked questions, as well as questions raised in a recent blog post by an authors’ group.

Cengage Unlimited Royalty Calculation Components

How did you develop the new royalty calculation methodology for Cengage Unlimited? We worked very closely with an external Read More…


Author Mark Ciampa Reflects on Cengage Unlimited

As a long-time author for Cengage for over 20 years and an instructor in higher education for over 35 years, I am very excited about Cengage Unlimited. In fact, it is perhaps one of the most dramatic steps in education in recent memory.  I believe that it can significantly increase learning and relieve frustration in both students and faculty.

Delaying Textbook Purchases

For several years virtually all textbook authors and instructors, across all disciplines and all publishers, have seen the same phenomena: fewer students are purchasing textbooks and related materials for their classes. The reason usually given is that of the Read More…


Cengage Supports and Celebrates Literacy in Raleigh

This fall, a team of rockstar Cengage engineers had the opportunity to put their tech skills to work for a great cause: student literacy. To support Readvolution, a partnership between the Carolina Hurricanes (North Carolina’s NHL Team) and Wake County Public Schools, Cengage employees based out of the Raleigh office built an easy-to-use website where elementary school students could track the number of books they read and time spent reading. “The Readvolution website helped avoid a labor-intensive tabulating process that would place on a burden on teachers, students and parents,” said Tom Ward, Senior Vice President of Brand/Community/Partnership Development, Read More…


Todd Markson Talks Cengage Unlimited & Chegg Partnership

In December, Cengage announced Cengage Unlimited, a first-of-its-kind subscription for higher ed course materials.  For one price ($119.99 a semester or $179.99 annually), students get unlimited access to our comprehensive library of digital products.  That’s more than 22,000 products across 675 course areas! We recently talked to Todd Markson, Chief Strategy Officer, Cengage, about the implementation to date.

Q: It’s been two months since we announced Cengage Unlimited.  How are things going?

A: The goal of Cengage Unlimited is to increase both access and affordability, and the response has been overwhelmingly positive from professors, students and administrators alike. I Read More…


Digital Tools Bring Much-Needed Change in Education Affordability

“Students should not have to choose between the results they want and an education they can afford.”

In a new post, Cengage CEO Michael Hansen explores how digital resources can both save students money and provide a more engaging learning experience.

In addition, this new Cengage infographic looks at costs associated with higher education, illustrating real value provided by digital materials. Going digital helps make education more affordable and engaging, propelling all students toward their goals and instilling confidence in their learning experiences—every day.

Digital Tools Bring Needed Change to Education Affordability


Investing in Education Helps Award-Winning McDonald’s Owner Double Employee Retention

As one of the largest employers in Southern Illinois, John Moreland knows the importance of providing employees with opportunities for growth and advancement. For that reason, Moreland—who owns 14 McDonald’s restaurants with wife Mary Moreland and daughter Stephanie Bishop as the Moreland/Bishop Organization—has encouraged and supported his employees to participate in the Archways to Opportunity program. To date, the Moreland/Bishop Organization has had more employees participate in the program than any other McDonald’s group. A total of 75 employees have participated in the program, including three who have earned their high school diplomas as a result.

Creating a competitive edge

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Spark Your Writing Course Using Online Portfolios

By Faculty Partner, Dr. Jenny Billings, Chair of ACA, DRE, and ENG and English instructor at Rowan-Cabarrus Community College.  As an English instructor, I’ve seen thousands of student portfolios. Most of these have been in print, hole-punched, and submitted in three-ring binders. Others have been emailed or uploaded as a single Word document or PDF. Needless to say, student portfolios can become monotonous for both students and instructors. While they’ve become #JustOneThing required for Comp I courses, with Pathbrite, portfolios are no longer #JustOneThing students have to turn in. Instead, these portfolios are creative, all-inclusive, and something Read More…


Holy High-Tech: One Instructor’s Journey Through Digital Evaluation

I’d love to sit here and tell you that getting here today was easy. That it all fell into place without much effort. That I was able to take a backseat and watch it all happen before my eyes. It wouldn’t be the truth, though. As is the case with most instances of success, achieving it takes time and work. You’ve seen some of the digital options available to educators. Today, there are too many to count and far too many to test, pilot, or sit through a demo of. Plus, there are many factors to consider when evaluating Read More…


Expand the Way Students Think and Learn for National Arts and Humanities Month

“The study of humanities has allowed me to expand the way I think. To think differently, and to always see other peoples’ lives through their perspectives. To be able to think critically and not be spoon fed information – [and] actually thinking about the information I am absorbing.” –Francisco Rubio Fernandez, a Freshman at Santa Monica College, on the true value of Humanities coursework. As October nears and National Arts and Humanities Month begins, now’s the time to discover the importance of a humanities education, and share the objectives on which Humanities is built upon, including:

    Teach students
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Writing for Student-Turned-Employee Success

I teach a Business Communications course that is housed in the Business College at Ball State University. Although writing is considered vital throughout our curriculum, Business Communications is the core course where we polish students’ business writing skills. This sophomore-level course is designed to prepare students with the writing foundations for their upper-division courses—and for future business careers. A major focus of the course is our Employment Communications unit. The employment project I use includes three parts: An internship: students select one and report on how it relates to their career goals.
A résumé: students write one according to the internship Read More…