Public libraries continually seek cost-effective ways to make their patrons’ user experience more convenient; finding demographics information can often require searching multiple sources, which can be time-consuming.
Bloomfield Township Public Library meets the information needs of a wide variety of businesspeople, jobseekers, and individuals by using Gale’s DemographicsNow to deliver convenient access to highly detailed demographic information on any U.S. geography — in a single, easily searchable database.
DemographicsNow provides users with access to highly detailed demographic data that can span the entire U.S. That makes it ideal for gaining consumer and market insight for anyone considering opening a business and wanting to create a business plan or conduct a location analysis. It also serves a variety of other needs and users. Small business owners can rely on it to identify competitors in their area or help relocate their business; marketing and sales people can develop targeted customer leads and mailing lists; students can research companies and regions for assignments; and jobseekers can find information on a company before a job interview.
According to Karrie Yukon, a librarian at Bloomfield Township Public Library, patrons who use DemographicsNow are pleased with its vast and varied demographics information. “I’ve heard comments from users who said that it was very powerful. Some used it in job searches to find information about businesses in the area. Others searched to understand the lay of the land for a business they wanted to start. One woman simply said how much she appreciated it.”