In order to better understand the challenges facing Medical Assisting (MA) instructors, Cengage Learning’s market research team conducted interviews with instructors at the American Association of Medical Assisting (AAMA) conference in October 2014. Cengage Learning wanted to understand instructor needs and pain points as well as what are the most significant challenges they face in teaching. The research shows that instructors are challenged by teaching to a wide spectrum of student abilities as well as teaching basic professionalism skills. While engaging this wide spectrum of student abilities, MA instructors see a great deal of potential in new teaching methods and course technology.

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