Sue DeBrecht is Director of the Emmet O’Neal Library in the municipality of Mountain Brook, a suburb of Birmingham, Alabama with 20,000 residents. Sue loves information, and Gale’s Analytics On Demand — a data solution that helps libraries quickly and easily learn more about their users and their communities — provides a wealth of it. Emmet O’Neal turned to Analytics On Demand to gain a more granular view of patrons and potential patrons than other sources of demographic data can provide.
In this success story, you’ll read about the benefits and results that the easy-to-use (and affordable) Analytics On Demand brings to Emmet O’Neal Library. You’ll see how Analytics On Demand has helped the library make informed, data-driven purchasing and programming decisions, and how the insights they glean enable librarians and staff to develop new programs and materials that promise to attract new users and build loyalty among existing patrons.