This paper presents two integrated course assignments – one for individuals and one for small groups – that encourage students to adopt an entrepreneurial mindset within the context of a managerial accounting principles course. The assignments consist of individual students preparing competition-quality idea pitches, several of which are then selected for development by student groups into business briefs addressing issues that are problematic to microentrepreneurs. These active and experiential learning assignments provide an efficient, engaging, and fun way to help achieve entrepreneurial mindsetting and a variety of other learning objectives.



Jill E. Christopher, DBA, MBA, BSBA, Ohio Northern University
Robert E. Kleine, III, Ph.D., BSBA, Ohio Northern University
Dexter R. Woods, Jr., LLM, JD, BA, BSBA, Ohio Northern University


Read From Idea Pitch to Business Brief.