Whether it’s a student enrolled in a college business course or an executive navigating the complexities of global commerce, the business community is looking for an edge. Increasingly, that means a trip to the library regardless of whether it’s on or off a college campus.

Cara Cadena, a Business Liaison Librarian at Grand Valley State University, knows this firsthand, as does her public library colleague, Steven Assarian, who heads the public library in Grand Rapids. Each is responsible for connecting information seekers with data that can determine whether their next homework project or business decision is a success. They, along with other Michigan librarians like Karrie Yukon of Bloomfield Township Public Library, encounter patrons who are looking for business resources every day. To help students and other patrons on their quest for information, the librarians point them to what’s quickly becoming a secret weapon for business—the the library’s highly customizable business and demographic data reporting through Demographics Now: Business & People (also known as “DemoNow”).

In this Gale Success Story, you’ll read how DemoNow has enabled Michigan libraries to become “business incubators” for entrepreneurs and students in search of reliable business data. You’ll also read how DemoNow’s easy access and visually appealing customized data reporting enable users to make smarter business decisions and produce higher quality homework assignments.

Read the Gale Success Story: “Libraries Nationwide Rely on DemoNow to Deliver Extensive Sources of Business Data for Students and Entrepreneurs.”