Holly Hapke is a lecturer at the University of Kentucky’s Gatton College of Business and Economics. Like many instructors in business courses, Holly uses cases to promote analytical thinking and to help her marketing students connect concepts to real-world applications. Not so long ago, the manual grading of three case assignments each term for as many as 600 students became an overwhelming task. “It was too time consuming to grade assignments for all of the students, so I started looking for another solution for homework,” she says.
Holly was using a Cengage Learning textbook, so it was a logical step to look at the digital assets that supported it. One of those resources was MindTap™, an interactive online learning experience built upon the textbook’s content. More than an eBook and different from a learning management system, MindTap allows students to guide themselves through their course — combining cases, readings, multimedia, activities, and assessments into a consistent learning path, with all relevant resources instantly accessible. In addition, MindTap exercises are automatically graded, which was good news to Holly.