From September 14-17, the social sciences team traveled across the country for the MindTap Meetup. Nine Cengage Learning staff members visited fifteen campuses to connect with hundreds of instructors and students. The goal of the MindTap Meetup was to align instructors’ lesson plans with students’ ability to use MindTap as a product and as a supplementary learning tool that jives with students busy lives. While on campus, Cengage Learning focused on communicating with students via focus groups, connecting instructors to other instructors, and by visiting campuses that have yet to use MindTap.

While on campus, the Cengage Learning staff members led engaging focus groups that included an open dialogue about MindTap. During the focus group, we asked students to draw their days. These illustrations gave us a quick glimpse into students’ hectic schedules and in turn, their study habits. We observed that, realistically, learning only takes up a limited portion of time during the student’s day as many students already have responsibilities like working a full-time job or having children. In order to accommodate these lifestyles, and given the feedback from students, Cengage is working to continue personalization of MindTap as well as building out our mobile app for the students truly on the go.

Student feedback was only part of the equation during the MindTap Meetup. Equally important, we wanted to communicate with instructors. Because we take pride in providing a common link between like-minded instructors teaching similar courses, we’re fostering a partner network that allows instructors using MindTap to learn from us—as well as each other. We’ve seen that, time and time again, educators can also use these times of instructor-to-instructor collaboration to connect with their peers about broader topics such as course strategy, syllabi ideas, and resource materials.

And for the campuses that hadn’t yet used MindTap? We introduced the MindTap Popup where we interacted with students by getting candid feedback for initial thoughts of MindTap. The perspective of students and instructors already using MindTap is beneficial because it allows us a deeper, and real-experience view of how to improve MindTap. However, the MindTap Popup was unique because it received feedback of a third, unbiased perspective from random students on a campus that had never interacted with MindTap!

The Social Sciences team concluded the MindTap Popup was a success and will continue to cultivate these relationships. Part two of the MindTap Popup will be happening in November– stay tuned for more of the story!

Were you a part of the MindTap Popup? Share your highlights in the comments section below! We also invite you to join the conversation on Twitter—use the hashtag #MindTapMeetup to share your thoughts and photos.

Relive the memories… Take a look at some of our photos from the MindTap Meetup. Want to add your photos to the gallery? Tweet us @thisismindtap and add the hashtag #MindTapMeetup.


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