In this Trends article, Belverd E. Needles, Jr., Ph.D., CPA addresses some characteristics that will help us understand what motivates students today, how we can meet students on their own ground, and how we can improve the accounting learning process.

This article is from the Accounting Instructors’ Report, an electronic journal that provides teaching tips and insights to those who teach accounting and other business courses.

Belverd E. Needles, Jr., Ph.D., CPA


Read What Motivates Our Students?: Part II.