Guest Contributor: Sandi Kirshner, Chief Marketing Officer, Cengage Learning.
Student retention and success remain a top concern among educators, our nation’s leaders—indeed, among all of us.
Although the National Center for Education Statistics notes that “[b]ased on data from the Current Population Survey, the status dropout rate decreased from 12 percent in 1990 to 7 percent in 2012,”* we still want to see that number drop even further.
We also see a continuing drive to help learners develop the skills needed to enter, and succeed, in today’s workforce. Education and training play an absolutely vital role in this trajectory to success. But student success is not simply defined by achievement of a “good grade”—it’s truly measured in their ability to develop a relevant and dynamic base of knowledge and skills that they can carry into their futures.
Transforming Learning: Rising to the Challenge
At Cengage Learning, we’re passionate about student engagement—we want to enable students to have educational experiences that inspire a passion for learning. Together, we want to see students stay engaged in the learning process, reach their academic goals, and thrive in today’s economy.
In order to create learning solutions that transform learning, we’re transforming ourselves as an organization. Our mission is to design and develop resources that delight and inspire users—whether they’re enrolled as full- or part-time students at an educational institution, taking a course or seminar for professional development, or using their local library’s resources to bolster their career opportunities.
To get there, we’re focusing on the student. We, ourselves, are engaged in discovering what students truly want and need—and then, delivering the type of learning experience that enables them to achieve their own goals for success. Through efforts such as 21 Voices, we’re taking a very close look at the experiences, challenges, and opportunities that face today’s learner. We’re also focused on elevating learning by ensuring that our products help students develop the critical thinking skills that employers are seeking.
Bottom line: We want to help students engage in the learning process and enable them to see the success they’re envisioning for themselves—wherever they are, and wherever they want to be. We look forward to building more such opportunities.
To learn more about our goals, and our desire to play a strong role in developing educated and employable graduates that will make a real and lasting impact on society, please read our CEO Michael Hansen’s post on LinkedIn, “Why Isn’t Education Focused on the Student?“.
Engage with us. Leave your thoughts and comments below.
*Source: U.S. Department of Education, National Center for Education Statistics. (2014). The Condition of Education 2014 (NCES 2014-083), Status Dropout Rates.