4LTR Press

Instructors Using 4LTR Press Products Provide a Look Inside Their Classroom Success

Cengage Learning interviewed instructors using 4LTR Press titles at different institutions to understand instructor and student use of print and online components.

The instructors have seen improvements in student engagement, classroom participation, and positive student feedback when using 4LTR Press titles.

 
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Students’ Learning Preferences: Using Research to Understand Learnflow

Guest Contributor: Steve Joos, Product Director for 4LTR Press. In 2007, a group of people at Cengage Learning launched the first campaign by a major publisher to gain an understanding of what students valued in their learning materials.  The publishing industry already had a strong handle on what instructors wanted, but it became clear that students weren’t getting the value from these tools that their instructors hoped to provide – especially from the traditional textbook. This Cengage Learning group proceeded to conduct interviews and focus groups with hundreds of students and have collected user feedback from thousands more over the Read More…


4LTR Press Course Materials Improve Marketing Students’ Retention and Grades

As a marketing instructor, Professor Beth Deinert of Southeast Community College (SCC) in Nebraska is knowledgeable about the concept of trends. Some time ago she saw a disturbing trend — traditional textbooks creating “readability difficulties” for too many students. The annual uptick in traditional textbook prices was also disconcerting. The fact that her courses were taught online further complicated her selection of an appropriate course solution.
 
Professor Deinert’s eventual adoption of a 4LTR Press title, MKTG, addressed these diverse concerns and produced positive results. Professor Deinert especially liked the format of MKTG. The textbook was designed by a student-tested, faculty-approved development process, used for all 4LTR Press solutions and determined to maximize student engagement and access across learning styles.
 
Along with the engaging presentation in the core text, Professor Deinert found the inclusion of CourseMate with MKTG and other 4LTR Press titles to be an important benefit to her students, both because of the online environment in which she teaches and the value of these online resources when evaluated on their own merits.
 
A year after adopting MKTG, Professor Deinert cites higher retention, improved homework grades, and “more in-depth” and detailed answers and examples in student work as proof that her choice of MKTG was a good one.

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Join us for a Webinar: Strategies and Tips for Teaching Online

We invite you to join us on Thursday, April 17th at 2:00 PM ET / 11:00AM PT for a free, one-hour webinar on “Strategies and Tips for Teaching Online.” Experienced online instructor, Pat Galitz of Southeast Community College, will share her strategies and tips for teaching online discussion–based courses. You’ll see examples of activities and assignments that really work in the online environment, as well as innovative techniques for getting students engaged in your online course. We will show you various resources and tools that you can use including examples from 4LTR Press, a student-tested, faculty approved solution from Read More…


Driving Student Engagement with 4LTR Press at St. Petersburg College

In Summer of 2010, Dr. John Kurnik of St. Petersburg College (St. Petersburg, FL) switched from a traditional textbook to BUSN, the introduction to business title from 4LTR Press. Four years later, Dr. Kurnik cites improvement in student retention numbers and a higher quality of assigned discussions as proof that changing to the 4LTR Press solution was “a smart move.” Read this featured case study, and consider how 4LTR Press may be able to help increase retention and improve classroom discussion in your own course.

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4LTR Press Increases Student Engagement at the State College of Florida

Interested in increasing student participation in a discussion-based classroom? This study follows the success of an Associate Professor at the State College of Florida using 4LTR Press materials. You’ll learn how 4LTR Press has assisted Dr. Clements in meeting course objectives while fulfilling his personal goal of connecting with students.

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