cengage

As an instructor, you want your students to gain the skills needed to think and act like successful managers. Unfortunately, it’s easy for new managers to fall for the many myths about what good managers do. Check out these nine management myths, plus discover ways to help your students navigate the management world. MANAGEMENT MYTH #1: There’s only one right way to lead or manage. THE TRUTH: Leadership can be customized for different employees. Hersey and Blanchard argue employees have different levels of readiness for handling different jobs, responsibilities and work assignments. Accordingly, Hersey and Blanchard’s situational theory states that leaders need Read More…

We’re saying “good bye” to a very exciting 2018 at Cengage. This past year marked the launch of Cengage Unlimited, the industry’s first-ever digital subscription for college course materials. Cengage Unlimited cuts the cost of materials, relieving a top financial stressor for students. Within a few weeks of becoming commercially available this year, more than 500,000 students subscribed to Cengage Unlimited—and it’s expected to save U.S. college students $60 million this academic year. We can’t wait to further our impact and continue this momentum in 2019. Cengage executives are also looking ahead to the new year, and Read More…

Today is an exciting day for Cengage! Our company has been named to Glassdoor’s “Best Places to Work” List for 2019 (see our news release about it). Glassdoor, one of the world’s largest job and recruiting sites, publishes this list each year to highlight top employers. Companies are ranked according to anonymous and voluntary reviews shared by employees throughout the year.

Great Culture Drives Company Success

This win is a testament to the strong culture here at Cengage–one that is enabling us to make industry-disrupting moves, including the launch of the first-ever subscription Read More…

  Want to capture the attention of your Introduction to Business students? Check out the following five tips to engage your students and increase success in class — and beyond. Tip 1: Make Content Applicable to Students’ Daily Lives Incorporating hot topics in business from Amazon, to AI, to the #MeToo movement, helps students relate course concepts to their everyday lives.  The Cengage Higher Ed Faculty Community provides articles related to discipline content that you can bring in for classroom discussion.  From reviewing new branding strategies in Marketing Dunkin’ to learning about the Worst Read More…

Author:  Dr. Stephanie Thomas, Cornell University How do you engage a class of more than 450 students with varying academic backgrounds and vastly different interests in the subject? This is the challenge I face every fall semester when I offer Introductory Microeconomics. I approach this question from the following perspective: students come to class on the first day because they have to come. They come to class the rest of the semester because they want to come. It’s hard for us to imagine why a student wouldn’t want to come to class! As instructors, most of us enjoyed going to Read More…

Recognition Reflects Student Focus, Quality Learning and Innovative Design Fueling a momentous year for Cengage, we’re pleased to announce that five products have been named finalists in the 2018 CODiE Awards! The CODiE Awards are the only peer-recognized program in the business and education technology industries recognizing innovation, vision and overall industry impact.

Meet the Finalists

Cengage CODiE Finalists Include:

Best Coding and Computational Thinking Solution: MindTap for New Perspective on HTML5 & CSS3
Best Emerging Instructional Technology Solution: MindTap Math Foundations
Best Higher Ed Learning Content Solution: Bowman, Interconnections: Interpersonal Communication Foundations and Contexts, 1st Edition
Best Social Sciences or Social Studies Instructional

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New digital-first production workflows at Cengage combined with new user experiences with Cengage products mean that some things need to be reconsidered. This includes the traditional back-of-the-book index. Should it be retained or adapted? To help answer questions like this one, Cengage hosted “Indexes for eBooks and Embedded Indexing,” an event co-sponsored by professional organizations, Bookbuilders of Boston and the American Society for Indexing. On April 5, approximately 22 publishing professionals gathered at the Cengage Boston office to hear three speakers and engage in lively discussion on the topic—resulting in a successful, informative event.

What’s the Return

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Cengage recently launched Skill Map, a new online tool to help learners explore in-demand skills and jobs and get started on the right “Career Journey.” Read on to learn more about this valuable new resource. What is Skill Map? Skill Map is a new, free career exploration tool from ed2go, a Cengage company.  Skill Map provides actionable information and data learners can use to make smart career decisions. With Skill Map, learners can explore career options (for hundreds of careers) and find local job demand data and local salary information. They can also learn about the specific skills employers are Read More…

For the third consecutive year, Cengage opened its doors to Boston’s innovation community for the annual NewCo festival, which provides an inside look at local organizations driving purposeful transformation in their industries.

Welcoming Boston’s Innovation Community

George Moore, Chief Technology Officer, welcomed attendees and provided a brief overview of the company’s credo and an introduction to Cengage Unlimited, the first-of-its-kind digital subscription service for higher education materials. The session also included a panel discussion with employees, hosted by Jill O’Connell, Head of Talent at Cengage. Dawn Giovanniello, Product Director, discussed the development of Cengage Unlimited and how it’s changing the Read More…

The launch of Cengage Unlimited has been met with excitement as many in higher education see how this new subscription model will make learning more affordable and accessible. As we get ready to roll out our new all-you-can-learn subscription service in August, we want to address questions raised by our key partners: Cengage authors. Below is a roundup of frequently asked questions, as well as questions raised in a recent blog post by an authors’ group.

Cengage Unlimited Royalty Calculation Components

How did you develop the new royalty calculation methodology for Cengage Unlimited? We worked very closely with an external Read More…