DemographicsNOW

Librarian Uses DemographicsNow to Give Students Edge in Ultracompetitive Global Business World

Cara Cadena, the Business Liaison Librarian at Grand Valley State University, can see the future and knows exactly what budding college-aged entrepreneurs are in for: a highly competitive global business world that demands an edge to get ahead. It’s Cadena’s job to help students develop that edge despite a workload that requires her to juggle multiple responsibilities, like teaching library instruction courses, managing the library’s growing collection, and assisting students with research projects. Today’s college students have terabytes of data at their fingertips. However, that data is not always trustworthy, accessible, or housed in formats that best position Read More…


Entrepreneurs Lack the Resources Necessary to Start Successful Businesses

Librarians can find themselves in difficult positions when budding entrepreneurs, in search of answers that may determine the fate of their businesses, rush into the library.

Steven Assarian, a business librarian at Grand Rapids Public Library, is well familiar with this scenario. Not only is it Assarian’s job to provide consultation for entrepreneurs in need of business plans, but he’s also responsible for teaching business research techniques to classes of between ten and twenty people. The ability to locate and use relevant information during the formation of a startup is a determining factor in whether the business will succeed. The pressure on librarians like Assarian to link entrepreneurs with current and rich data can be great.
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Entrepreneurs (and Others) Gain Valued Insights with DemographicsNow

Public libraries continually seek cost-effective ways to make their patrons’ user experience more convenient; finding demographics information can often require searching multiple sources, which can be time-consuming.

Bloomfield Township Public Library meets the information needs of a wide variety of businesspeople, jobseekers, and individuals by using Gale’s DemographicsNow to deliver convenient access to highly detailed demographic information on any U.S. geography — in a single, easily searchable database.

DemographicsNow provides users with access to highly detailed demographic data that can span the entire U.S. That makes it ideal for gaining consumer and market insight for anyone considering opening a business and wanting to create a business plan or conduct a location analysis. It also serves a variety of other needs and users. Small business owners can rely on it to identify competitors in their area or help relocate their business; marketing and sales people can develop targeted customer leads and mailing lists; students can research companies and regions for assignments; and jobseekers can find information on a company before a job interview.
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