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Answering Author Questions about Cengage Unlimited

The launch of Cengage Unlimited has been met with excitement as many in higher education see how this new subscription model will make learning more affordable and accessible. As we get ready to roll out our new all-you-can-learn subscription service in August, we want to address questions raised by our key partners: Cengage authors. Below is a roundup of frequently asked questions, as well as questions raised in a recent blog post by an authors’ group.

Cengage Unlimited Royalty Calculation Components

How did you develop the new royalty calculation methodology for Cengage Unlimited? We worked very closely with an external Read More…


Author Mark Ciampa Reflects on Cengage Unlimited

As a long-time author for Cengage for over 20 years and an instructor in higher education for over 35 years, I am very excited about Cengage Unlimited. In fact, it is perhaps one of the most dramatic steps in education in recent memory.  I believe that it can significantly increase learning and relieve frustration in both students and faculty.

Delaying Textbook Purchases

For several years virtually all textbook authors and instructors, across all disciplines and all publishers, have seen the same phenomena: fewer students are purchasing textbooks and related materials for their classes. The reason usually given is that of the Read More…


Cengage Explores Big Questions in Education at ASU+GSV Summit 2018

We’re thrilled to participate in the ASU+GSV summit in sunny San Diego this year, joining innovators and educators to discuss important issues in education and discover how new technologies and models are advancing student learning around the globe. Leaders from Cengage will participate in sessions across the summit exploring access, innovation, quality learning and affordability. Please join us at the following sessions:

Is The “Netflix of HigherEd” Finally Here?

The last 12 months has seen enormous change in higher education publishing with significant potential upside for students. Michael Hansen, CEO at Cengage, will join leaders from across the higher education publishing landscape Read More…


Cengage Supports and Celebrates Literacy in Raleigh

This fall, a team of rockstar Cengage engineers had the opportunity to put their tech skills to work for a great cause: student literacy. To support Readvolution, a partnership between the Carolina Hurricanes (North Carolina’s NHL Team) and Wake County Public Schools, Cengage employees based out of the Raleigh office built an easy-to-use website where elementary school students could track the number of books they read and time spent reading. “The Readvolution website helped avoid a labor-intensive tabulating process that would place on a burden on teachers, students and parents,” said Tom Ward, Senior Vice President of Brand/Community/Partnership Development, Read More…


ConnectYard: My Favorite Feature in MindTap English

by Ginny Dow, Liberty University English Professor and Cengage Faculty Partner Students love connecting with friends and family on Facebook, Instagram, Snapchat, and Twitter. In fact, they are often more engaged on social media than they are in face-to-face encounters. How do we transfer that desire to engage into the classroom? I want my English students to be excited to learn literature. Far-fetched idea? Maybe, but my goal is that they find some literary work that they love, even if that is only one poem, short story or play throughout the whole semester. My #JustOneThing which enhances student Read More…


Todd Markson Talks Cengage Unlimited & Chegg Partnership

In December, Cengage announced Cengage Unlimited, a first-of-its-kind subscription for higher ed course materials.  For one price ($119.99 a semester or $179.99 annually), students get unlimited access to our comprehensive library of digital products.  That’s more than 22,000 products across 675 course areas! We recently talked to Todd Markson, Chief Strategy Officer, Cengage, about the implementation to date.

Q: It’s been two months since we announced Cengage Unlimited.  How are things going?

A: The goal of Cengage Unlimited is to increase both access and affordability, and the response has been overwhelmingly positive from professors, students and administrators alike. I Read More…


Cengage Hosts SXSW EDU Sessions on Value, Flexibility and Student Outcomes

This year at SXSW EDU, Cengage will host sessions that showcase the company’s initiatives to deliver value, flexibility, and better student outcomes through its industry-leading initiatives, including Cengage Unlimited, the first-of-its-kind all-access digital subscription service. Cengage executives, Cheryl Costantini and Jon Mott, invite the diverse education community at SXSW EDU to join their sessions to learn more about business models and product offerings that promote affordability, personalization and better learning experiences for students. A complete list of the company’s SXSW EDU activities is below. Monday, March 5 3:00 PM – 3:30 PM CST: Show Me the Money: Institutions and Affordability Speakers: Read More…


Winter 2018 AIR Newsletter

The following articles are featured in the Winter 2018 issue of Accounting Instructor’s Report. Enjoy!

TRENDS

ARTICLES


Boost Student Writing Using NetTutor with MindTap English

Faculty Partner, Audrey Wick, is a full-time English professor at Blinn College in Texas Student engagement and collaboration are important in an academic environment, especially to help students produce quality writing. Part of the writing process involves students being able to obtain, understand, and use feedback. To help them do this, I incorporate NetTutor through MindTap. It’s #JustOneThing I can do with my developing writers. NetTutor qualified tutors work in on-ground centers in Florida and Arizona to provide digital feedback. They give my students a rich, informed voice of writing expertise to help them develop their skills while my students never Read More…


Cengage Leaders Make Education Predictions for 2018

Happy New Year! We’re embarking on another new and exciting year in higher education. Lots of interesting developments are happening in our space but, without question, affordability and value will be a main focus. Education predictions abound! At Cengage, we’re hoping to drive change with new business models, such as our Cengage Unlimited, the first-of-its-kind digital subscription which gives students access to all of our digital higher ed materials for $119.99/semester. But there are a lot of other interesting things happening in higher ed today. We asked Cengage leaders to share their thoughts for 2018 on everything from providing value in Read More…