Health Care White Papers

Voice of the Student in Medical Assisting, Surgical Technology, and Medical Insurance Billing and Coding

Cengage Learning wanted to better understand what today’s Medical Assisting, Surgical Technology, and Medical Insurance Billing and Coding students need to better balance challenging work-life environments, the key skills needed to unlock their full potential, and the technology required to ensure future success in their chosen fields. In order to gather these insights, Cengage Learning conducted more than two dozen face-to-face and online group interviews with students at the Medical Assisting Advisory Board and from colleges and universities across the nation. While extensive research has been done to understand what instructors need and employers desire from tomorrow’s professionals, this Read More…


Addressing the Needs of Health Care Students and Instructors

Insights from the 2015 ABHES Conference
In order to better understand the challenges facing career college health care instructors and their students, Cengage Learning’s market research team conducted interviews with instructors at the Accrediting Bureau of Health Education Schools (ABHES) conference in February 2015. Cengage Learning wanted to understand instructor needs and concerns, and discuss what they consider to be their most significant challenges.

A total of fourteen instructors across health care disciplines were interviewed. The research shows that instructors have difficulty engaging students and getting past their personal barriers. These barriers, which include home issues and poor academic backgrounds, are the biggest challenges most students face.
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