Instructional Design 101

Executive News in Higher Education Newsletter: May

A Learner-Centric Approach to Retention
Download this webinar to discover what drives retention, why it’s often under-resourced, and how institutions can overcome these challenges. Legislation to Increase OER Usage
Find out how a new bill proposed by the House Higher Education Committee in Washington state proposes to expand the potential of OER. Workforce Training to Close Skills Gap
Increasing skills requirements for middle-skill jobs has created a workforce gap that must be addressed. How can skills-training partnerships reduce this gap? Collaborate with Instructional Designers
What would it be like to work with an instructional design team? This Read More…


Instructional Design 101 Part 7: What Can You Do for Me?

It’s one thing to talk about instructional design in the abstract. But what about how the Cengage instructional design team actually works with institutions like yours? In this final post in our Instructional Design 101 series, we’ll talk about how a typical collaboration might unfold.

What Does an Instructional Design Project Usually Involve?

Instructional design work by its nature is very customized. When the Cengage instructional design team works with your institution, we tailor the process and deliverables to your specific goals and needs. No matter what those specifics are, though, communication and collaboration are priorities on every project Read More…


Instructional Design 101 Part 6: Instructional Designer/Faculty Partnership

In previous posts in our Instructional Design 101 series, we’ve talked about what an instructional designer is and isn’t. An ID is not a subject matter expert or a faculty member. An ID is an expert in learning theory who can collaborate with your school’s faculty, consulting with subject matter experts along the way, to help ensure that students walk away from a course with a specific set of knowledge and skills. In this post, we’ll take a look at how the partnership between Cengage’s IDs and your school’s faculty works.

The ID’s role

In Part 5 of this series, Read More…


Instructional Design 101 Part 5: Why Use an Instructional Designer?

The field of instructional design has gotten a lot of attention lately, especially in the world of higher education. But even some experienced instructional designers have a hard time explaining exactly what it is they do. In this part of our Instructional Design 101 series, we’ll take a look at how instructional designers approach course development.

Instructional Design Supports Learning

Generally speaking, an instructional designer’s job is to help ensure that students walk away from a course with a specific set of knowledge and skills.
In terms of what the ID does in the course development process, this Read More…


Instructional Design 101 Part 4: Instructional Designers are Not Faculty

The field of instructional design has gotten a lot of attention lately, especially in the world of higher education. But even some experienced instructional designers have a hard time explaining exactly what it is they do. In this part of our Instructional Design 101 series, we’ll take a look at how instructional designers work with other members of the higher education community.

IDs come to complement faculty, not to replace them

Anyone who’s worked in higher education knows it can get a bit territorial sometimes. Faculty members and administrators can occasionally get a little protective of their areas of Read More…


Instructional Design 101 Part 3: What Do Instructional Designers Do?

The field of instructional design has gotten a lot of attention lately, particularly in the world of higher education. But even some experienced instructional designers have a hard time explaining exactly what it is they do. In this post, we’ll look at the typical kinds of projects Cengage’s Instructional Design team works on.

A day in the life of an ID

We’ve already taken a broad look at what instructional design is and how instructional designers can help your institution. But what do Cengage’s instructional designers actually do, day to day? The answer to that is almost anything. When Read More…


Instructional Design 101 Part 2: Why Does Your Institution Need Instructional Design?

The field of instructional design has gotten a lot of attention lately, especially in the world of higher education. But even some experienced instructional designers have a hard time explaining exactly what it is they do. The first post of the Instructional Design 101 series gave a broad overview of what instructional design is. This post will explain exactly why it’s so valuable.

“‘Why do I even have this job?”

A few weeks into her first instructional design job with an online university, Alisha Blanchard couldn’t quite understand why her position existed. In her previous career as an elementary Read More…


Instructional Design 101 Part 1: What is Instructional Design?

The field of instructional design has gotten a lot of attention lately, especially in the world of higher education. But even some experienced instructional designers have a hard time explaining exactly what  they do. The Instructional Design 101 series will explore the basics of what instructional design is and how it can help colleges and universities better serve their students.

If curriculum is the “what,” instructional design is the “how”

Imagine this: You’re the head of a large dental assisting program that is planning to transition to a new suite of textbooks and supplemental materials. These new textbooks cover Read More…