Marketing - The Cengage Blog

Apply Experiential Learning to Your Online Course

How I Pivoted to Apply Experiential Learning Techniques in My Online Course

By: Courtney Pham, Senior Marketing Instructor, Missouri State University This past year has been especially challenging, if not difficult, for students and instructors shifting online. Instructors had to consider synchronous or...

Four stars and a hand holding a heart shape

Fueling Your Marketing Purpose with Empathy and Delight

By: Tony Winslow, Marketing Manager at Cengage I was recently talking to a friend at work about how marketing has evolved, the importance of authenticity and how marketers unite around a...

Puzzle pieces with "Product, Place, Price, Promotion, and Purpose" in the pieces.

The 5th P of Marketing: Purpose

By: Tony Winslow, Marketing Manager at Cengage “The 4 Ps of marketing”—product, price, place and promotion strategy—have been the foundations of industry thinking and introductory Marketing courses for the past sixty years. Other Ps, such as people and processes, have tried to make their way into the mix,...