Marketing Efficacy

The Efficacy of MindTap in Business and Computer Courses

When asked about their teaching challenges, college instructors often share a common refrain—the desire to 1) engage their students in their coursework and 2) foster critical thinking.

With so many of today’s students fixated on digital devices, it’s logical that digital products can serve as a gateway to improving student engagement and analytical thinking, and consequently, learning. Examining the best practices of instructors who use digital solutions in their courses can spark ideas and reveal effective strategies for addressing seemingly intractable teaching and learning problems.

Cengage Learning’s MindTap® has generated positive outcomes in a variety of business and computer courses, and been lauded by instructors and students alike. This white paper summarizes quantitative studies as well as the individual experiences of a few instructors who have found MindTap to be both effective and appealing.

 

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Instructors Using 4LTR Press Products Provide a Look Inside Their Classroom Success

Cengage Learning interviewed instructors using 4LTR Press titles at different institutions to understand instructor and student use of print and online components.

The instructors have seen improvements in student engagement, classroom participation, and positive student feedback when using 4LTR Press titles.

 
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4LTR Press Course Materials Improve Marketing Students’ Retention and Grades

As a marketing instructor, Professor Beth Deinert of Southeast Community College (SCC) in Nebraska is knowledgeable about the concept of trends. Some time ago she saw a disturbing trend — traditional textbooks creating “readability difficulties” for too many students. The annual uptick in traditional textbook prices was also disconcerting. The fact that her courses were taught online further complicated her selection of an appropriate course solution.
 
Professor Deinert’s eventual adoption of a 4LTR Press title, MKTG, addressed these diverse concerns and produced positive results. Professor Deinert especially liked the format of MKTG. The textbook was designed by a student-tested, faculty-approved development process, used for all 4LTR Press solutions and determined to maximize student engagement and access across learning styles.
 
Along with the engaging presentation in the core text, Professor Deinert found the inclusion of CourseMate with MKTG and other 4LTR Press titles to be an important benefit to her students, both because of the online environment in which she teaches and the value of these online resources when evaluated on their own merits.
 
A year after adopting MKTG, Professor Deinert cites higher retention, improved homework grades, and “more in-depth” and detailed answers and examples in student work as proof that her choice of MKTG was a good one.

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