social media

Social Networking: Think Before Posting—or Deleting

Social media and social networking can present great opportunities for both you and your students to engage and connect with each other and with the world around you. However, online interactions like these can also leave posters open to criticism. It’s important to consider how you’ll react to these situations. Do you delete the comment or post to avoid offending anyone? Do you take the opportunity, if appropriate, to start a meaningful dialogue around the subject? The activity below, from the instructor’s manual that accompanies Louis E. Boone and David L. Kurtz’s Contemporary Marketing, 16th Editioncan be used Read More…


Using Social Media Channels to Engage Learners

An interview with Donald Doane, CEO of ConnectYard.
Once upon a time, e-mail was the fastest and easiest means of facilitating asynchronous electronic communication, particularly when the message needed to reach a large group of people or required an attachment – a photo, a document, or a slide deck. Today, we have lots of channels available to us for posting and sending messages and files to individuals or large groups of people – whether through voice or written communications. Just think of your own personal and professional channels. If you are like most tech-savvy people today, you are Read More…


Social Networking as a Solution, Not a Distraction

If you are thinking about using social media in your classroom, before you even set up an account, have a goal in mind. Successful and productive social media activity can be a solution to a problem. Do you want to have more connection with the students in your classes? Google+ could help you do that. Are you looking to get timely information specific to your course subject matter from relevant sources? Twitter could be a good option. Or are you just trying to get students more engaged in class by having them use visuals? Read More…


Staying Connected, Wherever You Are

Not too far in the past, staying connected with your colleagues entailed catching up in the hallway, chatting at a meeting or conference, or giving someone a ring from your office landline. But with today’s smartphones and tablets, a simple tap on an app can put you in touch with a community of peers anytime of the day or night, anywhere you might find yourself. Though it’s still up to you to seek out and build those connections, today’s social-networking tools certainly facilitate the process of sharing ideas and information among like-minded individuals. If you’re looking to connect online, Read More…


Soft Skills in the Digital Workplace – Importance of the Online Persona

There have always been—and will always be—certain soft skills, like interviewing, that people will need to master in the professional world. But, with a changing workplace come new requirements that future professionals need to keep in mind. Like it or not (and if you’re reading this I hope you do!) we are living in a digital age, and with having an online presence comes certain worries for a professional or someone looking to start their career. Social networks play a role in a working professional’s life, and there is a certain level of privacy lost by displaying personal information Read More…