Looking for ways to increase the motivation of the the students in your Marketing courses? A digital learning solution may help.

Our recent analysis of MindTap usage across the 2014-2015 academic year demonstrates that using MindTap can have a significant and positive impact on student learning and outcomes. When MindTap counts for at least 20% of their grade, Marketing students are engaging in course material more and performing better.

Four more reasons to assign MindTap in Marketing courses

1. Time in the platform matters. Students who spend at least an hour in MindTap each week are more likely to get a 90% or above on their assignments.

2. MindTap helps develop and reinforce good study skills. Students who set aside time for MindTap assignments and start them early perform better.

3. Students using apps perform better on assignments. In MindTap, students using the Flashcard app more than 10 times during the term are more likely to get a 90% average or better.

4. Instructor use of MindTap makes a difference as well! Instructors who spend eight or more hours in MindTap, through the course of the semester, get their Marketing students to spend twice as much time working in the course. And, students are 70% more likely to use MindTap for at least one hour per week if the learning path is customized.

Marketing instructors - spending time in MindTap drives students to spend time in MindTap

To learn more about MindTap for Marketing courses, review our complete data sheet.

Then, find the MindTap solution that’s right for your Marketing course!

Review data specific to MindTap use in the Marketing Principles course.