Social media and social networking can present great opportunities for both you and your students to engage and connect with each other and with the world around you. However, online interactions like these can also leave posters open to criticism. It’s important to consider how you’ll react to these situations. Do you delete the comment or post to avoid offending anyone? Do you take the opportunity, if appropriate, to start a meaningful dialogue around the subject? The activity below, from the instructor’s manual that accompanies Louis E. Boone and David L. Kurtz’s Contemporary Marketing, 16th Editioncan be used in class, suggested as an outside activity — perhaps in your syllabus, or could be something you require students to comment on via discussion board prior to engaging in social activities in your class.

Have you ever had to deal with negative social media interactions interfering with course instruction? How did you handle the situation? Share your thoughts below. 

 

Think Before Posting—or Deleting
Purpose:
To help students understand why they should think before carrying out an online activity
Background:
Social networking sites give their members the opportunity to post and delete comments. This discussion-based exercise is designed to explore the importance of weighing the pros and cons before posting or deleting anything online.
Relationship to Text:
Rules of Engagement for Social Media
Estimated Class Time:
About 20 minutes
Preparation/Materials:
None needed
Exercise:
Ask the students if they have faced criticism because of something they posted on or deleted from their online account. How did they deal with the situation?

Questions for Reflection:

    • Why is it necessary for individuals or corporations [to think] before writing or deleting something from social networking sites?
    • Why do social media strategists advise organizations not to delete negative comments? (p. 104).

Reference: Boone, Louis E. and Kurtz, David L. The Instructor’s Manual to accompany Contemporary Marketing, 16th Edition2014. Mason, OH: South-Western, a part of Cengage Learning, Inc. Reproduced by permission. www.cengage.com/permissions.