Thankfully, we have seen some signs of improvement in the economy and employment opportunities. However, today’s graduating students continue to face a job market that presents many challenges, including relatively high unemployment rates, the potential for underemployment, and the possibility of returning to their parents’ home for financial (rather than familial) reasons. All is not lost, however! With preparation, dedication, and a willingness to squarely face today’s realities, it’s still possible for graduating students to find jobs that get them started down a viable career path.

During Cengage Learning’s 18th Annual Course Technology Conference, Jeff Butterfield offered a special session for students that addressed the “career planning lessons your mom never taught you.” He presented a job-hunting routine that incorporates unconventional (but not outlandish!) practices that lead to an increased chance of finding the job one truly wants.

As they listen to this presentation, they will gain valuable insight into the new realities of the job market, learn how to use popular resources (such as job boards, social networking sites, college job fairs, and trade shows) most effectively, and also come to understand how important it is to develop the soft skills needed to present themselves professionally… even (and perhaps especially) while they’re still in school. Butterfield’s advice offers a solid plan for the post-graduation job-search process.

What career-search advice would you provide to individuals seeking employment in your particular field of expertise? Share your ideas below. 

Jeff Butterfield holds a PhD from the University of Texas-Austin and an MBA from Indiana University, and currently is a faculty member in the Information Systems department at Western Kentucky University. Previously, Jeff worked as an electronics engineer with several Fortune 500 companies. Jeff has worked with Cengage Learning to develop a number of titles, including the Illustrated Course Guides, which are designed to make it easy to teach students the essential soft skills necessary to succeed in today’s competitive workplace.