In several prior Trends columns, Belverd E. Needles, Jr., Ph.D., CPA addressed the challenges presented by today’s students in introductory accounting. In this edition’s column, he focuses on a few of the “principles” that he believes are particularly appropriate for addressing the issue of motivating students to study and do well in accounting.

This article is from the Accounting Instructor’s Report, an electronic journal that provides teaching tips and insights to those who teach accounting and other business courses.


Belverd E. Needles, Jr., Ph.D., CPA


Read Trends: Motivation and Technology.