Cengage Learning wanted to better understand what skills Medical Assisting and Medical Billing, Insurance, and Coding employers are looking for in recent graduates. In order to gather these insights, Cengage Learning attended the American Association of Medical Assistants (AAMA) and Optum Essentials conferences. While extensive research has been done to understand what instructors need, this is the first time Cengage Learning has conducted research to understand what skills and experience employers desire from candidates. A team from Cengage Learning interviewed a total of seventeen employers to gather an understanding of the importance of soft skills, certifications and medical knowledge.

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