The Cengage Blog - Cengage

The Cengage Blog

Stay up to date on the latest trends and research, plus practical insights and peer-tested tips for the modern college classroom.

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Instructors Reflect on Accessibility and Inclusivity in MindTap

Reading Time: < 1 minuteGlobal Accessibility Awareness Day is celebrated on the third Thursday of May to increase awareness of the need for access and inclusion by the more than one billion people worldwide with...

An introduction to Microsoft Planner

Microsoft Planner–Perfect for Group Class Projects

Author: Corinne Hoisington, Professor of Information Systems Technology, Central Virginia Community College Group projects are ideal for adding a professional feel to your class, helping students connect with one another, and providing...

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A Heart to Heart with New A&P Author Liz Co

Get to know Liz Co, the new Cengage 2-semester Anatomy and Physiology author of Anatomy & Physiology coming in Spring 2022, and find out what drives her passion for teaching and learning. ...

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How to Respect Students’ Privacy in Online Spaces

Essie Childers is a professor of Student Success at Blinn College in Bryan, Texas In March 2020, the entire world came to a halt with COVID-19. Administrators soared to the challenge...

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5 Lessons the Pandemic Taught Me as an Educator

Beth Ryan is Associate Professor of Instruction in the Business and Entrepreneurship department at Columbia College Chicago There have been so many disruptions in education due to this global pandemic, and...

Cover and inside spreads of ebook, "How to Combat Burnout: A Guide for Instructors"

How to Combat Professor Burnout [eBook]

Reading Time: < 1 minuteWith the ever-changing needs of classrooms adding on to an already intense workload, the risk of professor burnout is real. With new stressors, more responsibilities and higher expectations, the pandemic intensified...

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eTextbooks vs. Print Textbooks: Pros & Cons [INFOGRAPHIC]

Reading Time: < 1 minuteJohn Kennedy is a writer at Cengage who wants to help make teaching and learning easier for everyone. When he isn’t writing, he’s likely strumming a guitar, revving up a motorcycle...

Puzzle pieces with "Product, Place, Price, Promotion, and Purpose" in the pieces.

The 5th P of Marketing: Purpose

By: Tony Winslow, Marketing Manager at Cengage “The 4 Ps of marketing”—product, price, place and promotion strategy—have been the foundations of industry thinking and introductory Marketing courses for the past sixty years. Other Ps, such as people and processes, have tried to make their way into the mix,...

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