The Cengage Blog

By: Tony Winslow, Marketing Manager at Cengage “The 4 Ps of marketing”—product, price, place and promotion strategy—have been the foundations of industry thinking and introductory Marketing courses for the past sixty years. Other Ps, such as people and processes, have tried to make their way into the...

The Cengage Blog

The Cengage Blog

5 Lessons the Pandemic Taught Me as an Educator

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The Cengage Blog

From Chatbots to Critical Thinking: How AI Reshaped My Classroom