Reading Time: 3 minutesBryan Hochstein is an Assistant Professor of Marketing at the University of Alabama When I was a doctoral student and coordinator of a large Marketing class, a Cengage representative showed MindTap to our instructional team — and we weren’t in favor of it. First, we disliked the idea of educators “spoon feeding” or “tricking” […]
From Skeptic to Advocate: My MindTap Experience
