Reading Time: 8 minutesGet to know Liz Co, the new Cengage 2-semester Anatomy and Physiology author of Anatomy & Physiology coming in Spring 2022, and find out what drives her passion for teaching and learning. How is teaching A&P affected by what’s happening in the world today? When I am asked about what Anatomy & Physiology instructors have […]
Reading Time: 2 minutesEssie Childers is a professor of Student Success at Blinn College in Bryan, Texas In March 2020, the entire world came to a halt with COVID-19. Administrators soared to the challenge of preparing faculty to teach online by adjusting course material. In addition to crisis teaching, some faculty needed training in Zoom and other […]
Reading Time: 5 minutesBeth Ryan is Associate Professor of Instruction in the Business and Entrepreneurship department at Columbia College Chicago There have been so many disruptions in education due to this global pandemic, and the challenges of online teaching continue. As I wrap up this spring semester, I am reflecting on things I have learned, and I […]
Reading Time: < 1 minuteWith the ever-changing needs of classrooms adding on to an already intense workload, the risk of professor burnout is real. With new stressors, more responsibilities and higher expectations, the pandemic intensified the issue. Virtual courses have blurred the boundaries of traditional classroom walls. There’s a pressure to always be connected and available. Instructors are physically […]
Reading Time: < 1 minuteJohn Kennedy is a writer at Cengage who wants to help make teaching and learning easier for everyone. When he isn’t writing, he’s likely strumming a guitar, revving up a motorcycle or taking in a nice view. With a strong push from the COVID-19 pandemic and subsequent shift to online learning, eTextbook use among college students […]
Reading Time: 2 minutesBy: Tony Winslow, Marketing Manager at Cengage “The 4 Ps of marketing”—product, price, place and promotion strategy—have been the foundations of industry thinking and introductory Marketing courses for the past sixty years. Other Ps, such as people and processes, have tried to make their way into the mix, but the original 4 have remained as foundations. I propose a new foundational P – a P that transcends, impacts and sometimes uproots the original 4 Ps. It goes beyond customer-centricity, cause-related marketing, corporate social responsibility and echoing cultural sentiments to fit […]
Reading Time: 4 minutesAs we see it, Teacher Appreciation deserves far more than a week. This is especially true given how many educators stepped up and out of their comfort zones throughout this past year. Even though 51% of surveyed educators felt “uncertain” going into the Fall 2020 semester, they pushed through the unknown—as champions of their students’ […]
Reading Time: 2 minutesChaitali Botcha is a Junior at Texas A&M University majoring in Biomedical Sciences and minoring in Leadership Since the start of the pandemic, the world has taken an unexpected turn. People have suffered loss of loved ones, loss of jobs and loss of time from being stuck in this inescapable bubble. However, it would be unfair to discredit the light […]
