Reading Time: 5 minutesBeth Ryan is Associate Professor of Instruction in the Business and Entrepreneurship department at Columbia College Chicago There have been so many disruptions in education due to this global pandemic, and the challenges of online teaching continue. As I wrap up this spring semester, I am reflecting on things I have learned, and I […]
Reading Time: < 1 minuteWith the ever-changing needs of classrooms adding on to an already intense workload, the risk of professor burnout is real. With new stressors, more responsibilities and higher expectations, the pandemic intensified the issue. Virtual courses have blurred the boundaries of traditional classroom walls. There’s a pressure to always be connected and available. Instructors are physically […]
Reading Time: < 1 minuteJohn Kennedy is a writer at Cengage who wants to help make teaching and learning easier for everyone. When he isn’t writing, he’s likely strumming a guitar, revving up a motorcycle or taking in a nice view. With a strong push from the COVID-19 pandemic and subsequent shift to online learning, eTextbook use among college students […]
Reading Time: 2 minutesBy: Tony Winslow, Marketing Manager at Cengage “The 4 Ps of marketing”—product, price, place and promotion strategy—have been the foundations of industry thinking and introductory Marketing courses for the past sixty years. Other Ps, such as people and processes, have tried to make their way into the mix, but the original 4 have remained as foundations. I propose a new foundational P – a P that transcends, impacts and sometimes uproots the original 4 Ps. It goes beyond customer-centricity, cause-related marketing, corporate social responsibility and echoing cultural sentiments to fit […]
Reading Time: 4 minutesAs we see it, Teacher Appreciation deserves far more than a week. This is especially true given how many educators stepped up and out of their comfort zones throughout this past year. Even though 51% of surveyed educators felt “uncertain” going into the Fall 2020 semester, they pushed through the unknown—as champions of their students’ […]
Reading Time: 2 minutesChaitali Botcha is a Junior at Texas A&M University majoring in Biomedical Sciences and minoring in Leadership Since the start of the pandemic, the world has taken an unexpected turn. People have suffered loss of loved ones, loss of jobs and loss of time from being stuck in this inescapable bubble. However, it would be unfair to discredit the light […]
Reading Time: 6 minutesWith universities slowly transitioning back to physical classrooms, you may be wondering how WebAssign digital tools will translate to face-to-face teaching. There’s value in using technology in your class. In fact, survey results show that digital tools help students pass classes, gain confidence and stay on track in class. Stay ahead of the curve and incorporate these […]
Reading Time: 4 minutesThe concept of digital reading is nothing new. In fact, history’s first eBook came to be in 1971 when Michael S. Hart launched Project Gutenberg and digitized the U.S. Declaration of Independence. In the 50 years that have passed since then, the popularity of reading on electronic devices has exploded. In colleges, eTextbook use has […]
