Introduction to Business

5 Tips to Engage Your Introduction to Business Students

  Want to capture the attention of your Introduction to Business students? Check out the following five tips to engage your students and increase success in class — and beyond. Tip 1: Make Content Applicable to Students’ Daily Lives Incorporating hot topics in business from Amazon, to AI, to the #MeToo movement, helps students relate course concepts to their everyday lives.  The Cengage Higher Ed Faculty Community provides articles related to discipline content that you can bring in for classroom discussion.  From reviewing new branding strategies in Marketing Dunkin’ to learning about the Worst Read More…


MindTap Provides Easy Integration and Measurable Student Success in Introduction to Business Course

Sarah Bumgarner, an Introduction to Business instructor at Sandhills Community College in North Carolina, was determined to improve the achievement level of student learning outcomes for online students. Bumgarner knows how increased engagement is directly tied to improved student outcomes. Getting students engaged and keeping the level of motivation high continued to be a struggle. She also wanted to find an online resource to provide exceptional technological support for both students and
instructor, allowing her to focus on content rather than technological support. This would give students more opportunities to see business concepts in action, which she believes would lead to greater understanding, and in the end, better results.
Read More…


The Efficacy of MindTap in Business and Computer Courses

When asked about their teaching challenges, college instructors often share a common refrain—the desire to 1) engage their students in their coursework and 2) foster critical thinking.

With so many of today’s students fixated on digital devices, it’s logical that digital products can serve as a gateway to improving student engagement and analytical thinking, and consequently, learning. Examining the best practices of instructors who use digital solutions in their courses can spark ideas and reveal effective strategies for addressing seemingly intractable teaching and learning problems.

Cengage Learning’s MindTap® has generated positive outcomes in a variety of business and computer courses, and been lauded by instructors and students alike. This white paper summarizes quantitative studies as well as the individual experiences of a few instructors who have found MindTap to be both effective and appealing.

 

Read More…


MindTap for Intro to Business Improves Students’ Engagement and Outcomes

As lead instructor for the introductory business courses at Sandhills Community College, Sarah Bumgarner was determined to improve achievement level of student learning outcomes of online students. Bumgarner knows that increased engagement improves student outcomes as well as their overall engagement in the course.

But getting them engaged and keeping the level of motivation high has always been a struggle. She also wanted to find an online resource that provided exceptional technological support to both her students and the instructor allowing her to focus on content rather than technological support. This would give students more opportunities to see business concepts in action, which she believes would lead to greater understanding, and in the end, better results.

Read More…


Motivating Students in Introductory-Level Courses

Instructors strive to teach their courses in an engaging manner, motivate students towards success, and enable students to see the course material’s relevance to their educational paths, as well as to their lives in general. However, many of these same instructors find that motivating students to engage in the class or complete coursework can prove challenging. After all, a classroom full of students is not a monolithic entity; in each (physical or virtual) seat, you’ll find students with different needs, different demands on their time, and different reasons for attending your course. This can especially be true in a survey course such as Introduction to Business, in Read More…


Increasing Student Learning and Engagement with MindTap for Economics

MindTap is a personalized teaching experience with relevant assignments that guide students to analyze, apply, and improve thinking, allowing instructors to measure skills and outcomes with ease.

Examine the results of both qualitative and quantitative studies conducted in Fall, 2013 suggesting that MindTap is an effective tool for improving student learning and where students using MindTap substantially increased their content knowledge and skills over the course of a semester.

Read More…


Driving Student Engagement with 4LTR Press at St. Petersburg College

In Summer of 2010, Dr. John Kurnik of St. Petersburg College (St. Petersburg, FL) switched from a traditional textbook to BUSN, the introduction to business title from 4LTR Press. Four years later, Dr. Kurnik cites improvement in student retention numbers and a higher quality of assigned discussions as proof that changing to the 4LTR Press solution was “a smart move.” Read this featured case study, and consider how 4LTR Press may be able to help increase retention and improve classroom discussion in your own course.

Read More…


MindTap Increases Engagement in Robert Black’s Intro to Business and Economics Course

Seeking a technology solution that encourages self-paced, personalized learning, while providing the content and resources that students need to stay motivated and succeed in your classes? Discover how Robert Black of State University of New York Maritime College (Throggs Neck, NY) used the personalized Learning Plans, the MindTap Reader, and other features of MindTap to increase student engagement, offer additional guidance, and improve grades in his Introduction to Business course. Read More…


Cengage Learning’s Write Experience Leads to Improved Writing Skills

The development of effective writing skills is widely recognized as one of the most important college outcomes, and it is widely believed that using digital learning tools to support post-secondary instruction improves student engagement and ultimately increases student learning. This study examined the effectiveness of a widely-used, post-secondary digital instructional tool, Write Experience, an online learning solution, employing automated essay scoring, dedicated to improving students’ written communication skills. Read More…